Multilingual Digital Campaign for an EdTech Brand
Challenge
The client was losing out on Tier 2 & 3 audiences due to language gaps in their ads and website content.
Solution by Brownmarc Digital
- Transcreated all landing pages and ads in 3 languages
- Built separate Google and Meta ad sets for each region and language
- Ran vernacular video ads and regional influencer content
- Implemented AI-powered chatbots in native languages
Results (in 5 months)
- 65% of total leads came from regional language campaigns
- CPC dropped by 32% in non-English campaigns
- Conversion rate improved by 51% on regional landing pages
- ROAS improved from 2.1x to 4.8x on Meta ads
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