Paid Ads for a B2B SaaS Company
Challenge
The brand had been running ads with low ROI and poor conversion tracking. They were spending but had no idea what was really working.
Solution by Brownmarc Digital
- Redesigned entire ad funnel – Meta, Google Search, and LinkedIn
- Built fresh creatives and ad copy tailored to each buyer persona
- Implemented proper conversion tracking using Google Tag Manager
- Built landing pages optimized for conversion (A/B tested)
Results (in 3 months)
- 280% increase in qualified demo bookings
- Reduced cost per lead (CPL) from ₹1,100 to ₹430
- Improved ad CTR from 1.1% to 3.7% on Google
- Gained deep insights into best-performing audiences and geos
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