Boosting Direct Bookings for Hotel Ramada Encore
Challenge
Hotel Ramada Encore was heavily reliant on online travel agencies (OTAs) for room bookings, which significantly reduced their profit margins due to commission cuts. Their official website and social presence were underutilized, and they lacked a targeted strategy to attract direct bookings, especially during off-season periods.
Our Strategy
We implemented a multi-channel strategy focused on increasing brand visibility, local discovery, and direct conversions:
Social Media Revamp
- Rebranded Instagram and Facebook presence with clean, modern templates.
- Shared engaging content: room tours, weekend offers, chef specials, event coverage, and testimonials.
- Geo-targeted hashtag strategy for local discovery.
Performance Ad Campaigns
- Ran Google Search Ads targeting keywords like “business hotel in [city]”, “Ramada Encore rooms”, and “best hotel near [landmark]”.
- Deployed Meta Ads targeting families and corporate travelers within a 200 km radius.
- Retargeting campaigns for website visitors and social engagers.
Google My Business Optimization
- Updated and optimized GMB listing with high-quality images, compelling descriptions, and up-to-date offers.
- Collected and responded to guest reviews to boost local ranking.
Website Conversion Optimization
- Audited and improved the booking flow: simplified the CTA, highlighted offers on homepage, improved mobile speed.
- Added trust elements like ratings, reviews, and badges.
Results
| Metric | Before | After |
|---|---|---|
| Monthly Direct Bookings | ~60 | 220+ |
| Website Conversion Rate | 0.9% | 3.7% |
| Cost Per Booking (Meta Ads) | – | ₹160 |
| Google My Business Views | 3.2K/month | 12.5K/month |
| OTA Booking Dependency | ~80% | Reduced to 45% |
Looking for similar results from your digital marketing efforts? or more?
Let’s talk.