Digital marketing for law firms uses online channels – SEO, paid ads, social, content and reputation management – to attract enquiries and convert them into client consultations and retained cases.

Yes. High-intent search ads (e.g., “hire divorce lawyer near me”) and targeted local SEO produce direct phone calls and consultation bookings. Our focus is on converting those enquiries into consultations and retained clients through optimized intake flows.

Paid campaigns begin showing leads within days to weeks. SEO takes longer: expect measurable organic movement in 3-6 months for competitive practice keywords; niche and long-tail queries can rank faster.

Many Bar Councils restrict direct solicitation and certain promotional activities. We build campaigns that respect local rules and use compliant messaging. For high-risk cases, we recommend legal vetting before publishing.

Google Search is best for high-intent client acquisition. LinkedIn works very well for corporate and B2B legal services. Facebook/Instagram can support consumer-facing practices (family, criminal, immigration) with informative content and awareness.

Primary KPIs: qualified consultations, phone calls, retained clients, CPL (cost per lead), intake conversion rate and ROI. We track the entire funnel: click → contact → consultation → retained client.

Yes. Separate, optimized landing pages for each practice area (e.g., “immigration lawyer [city]”) outperform single general pages. They allow precise targeting and higher conversion rates.

Yes – attorney bios optimized for trust signals, and thought leadership content (articles, video explainers) that position partners as subject-matter experts and improve organic authority.

We solicit and publish reviews only where allowed, ensure necessary disclaimers, and present testimonials transparently. Reputation management includes timely, professional responses to negative reviews.

Budgets vary by practice area and city. Small firms can start with ₹40,000-₹80,000/month for a mix of ads and basic SEO. Competitive markets and lead-hunting campaigns often need higher spends to outrank national firms.

Yes, but CPCs are higher. We recommend focused local targeting, strong ad copy and dedicated conversion-optimized landing pages to improve lead quality and lower CPL.

Yes – selectively. LinkedIn is essential for B2B/corporate legal services. YouTube and blogs help answer complex queries and build authority. For consumer practices, Facebook/Instagram can drive awareness and lead capture.

We integrate CRM and intake automation (web forms, call tracking, calendar booking). Quick follow-up (calls or emails within hours) dramatically increases consultation conversion rates.

We never publish confidential client details; case studies use anonymized or consented material only. Intake data is stored securely and shared on a need-to-know basis, following privacy rules.

Start with a free legal marketing audit – we’ll review your website, intake process, GBP, and current campaigns, then deliver a clear action plan with expected timelines and costs.